Who we are

The Archer Rivas Foundation was started by a father with two sons in recovery and a coach who has seen the devastation of drug and alcohol abuse increase over the past 20 years on our youth. With the success of our business Archer Travel Service, Inc. and the generosity of our friends, family and business associates we want to give back to our community, offering compassion and resources to those that need it the most.

ARF works with organizations like the Ayers House that provide a sober living environment as well as assistance and aid to individuals and organizations where a helping hand can get meaningful results.

Meet the Team

Ron Archer

Ron is the President of Archer Travel Service, Inc. a Large Independent Travel Company established in Glendale California in 1952. Ron is currently a member of the CLIA Advisory Board, one of only thirty premier agencies recognized by CLIA for their outstanding support of the cruise industry. Ron is also heavily involved with the Archer Rivas Foundation.

The foundation’s mission is to provide assistance and information on addiction issues facing youth today. The foundation provides funding and support for drug and alcohol awareness and sponsors several organizations that provide housing and clean-living services to addicts.

Reggie Rivas

Reggie Rivas is the co-owner of Archer Travel Service, Inc. based in La Crescenta, California.  While growing up in Modesto, Reggie was very active in the youth sports community.  He attended and played soccer at Modesto Junior College before transferring to California State University, Northridge.

Reggie’s passion has always been about giving back to his community. In 2001, he created Crescenta Valley Soccer Club, a youth soccer organization that helps develop and educate young athletes. While the goal was to improve and educate the local youth athletes, the outcome was opportunities in the form of recognition, scholarships, and positions on national teams. Now, he hopes to show his love to his community by putting his knowledge and resources into furthering the impact of the Archer Rivas Foundation.

Robert Knauf

Bob Knauf is an insurance professional and has been helping protect businesses and individuals for 40 years.  He is married to a wonderful wife, Katherine, and has two adult children.  Bob has resided in Glendale since 1982 and has been active with several non-profits.

His previous community involvement includes YWCA of Glendale, Community Foundation of the Verdugos, Independent Insurance Agents & Brokers of California, La Canada Presbyterian Church, and a Referee for AYSO.  His passion is helping people in business and in his personal activities. 

Carol Ayers

Carol is retired local elementary school teacher who is now working in the travel industry for Archer Travel Service. Carol’s heart has always been to “help others” whether it was her students, colleagues, or people in her greater community. Her primary passion is coming along side those who are in recovery from addiction as well as bringing drug awareness and education to students and their parents.

Carol lost her 35 year old son Michael to a Fentanyl overdose this past summer. She made a promise to herself; to continue Michael’s legacy with her efforts and resources. It was a natural fit for Carol to become Director of Operations for the Archer Rivas Foundation.

Gregory Cook

Gregory “Greg” Cook is originally from Boston but has spent most of his adult life right here in greater Los Angeles. A graduate of the University of Massachusetts (Amherst), Greg has enjoyed successful careers in advertising and more recently in real estate, both as an investor, and as a realtor.

A resident of La Cañada Flintridge, Greg is very involved in the greater community as a member of the La Cañada Flintridge Chamber of Commerce. He also sits on the Board of Directors for the YMCA of the Foothills, where he has chaired their Annual Prayer Breakfast for the past several years. Additionally, he is involved with his church, La Cañada Presbyterian Church, where he serves as an elder and has sat on multiple committees.As an athlete and coach, he spent several years coaching both of his kids in baseball, softball,and basketball; a memory he cherishes greatly. In his spare time, Greg enjoys fitness, skiing, boating, and traveling.

Our Partners

As a sober-living house under Gambit Recovery, the Ayers House offers a supportive and healthy environment for men seeking a better way of life in recovery from addiction. The Ayers House strives to redefine the standard for sober living and help people cultivate a successful life they are proud of.